Advertisements seen in North America favours white figures, and most of the media and shows are also predominantly white as well.
For example, the movie adaption of Ghost in The Shell casts Scarlett Johansson as the main actress of the movie, but the main character from the original source is from Japan, and it was supposed to be an Asian female lead.
* African-American men are more likely to respond to women of different races but receive three times more responses from African-American women than a non-black woman.
* African-American women prefer all races over Caucasian men but are the least likely to get a response from all men.
There is a reason why predominantly in North America, a lot of Asian women tend to date white males because of the exposure of constant white media stereotypes.
One of the other famous examples is The Wolverine, in which Wolverine also romances with a Japanese female and her denying her marriage with her Japanese fiancée.
Ok Cupid has features that gives you the ability to choose your potential soulmate.
Like online shopping, filters such as height, size, weight, and race are the choices available to choose from. Everyone has preferences, but when it comes to race, that’s where it crosses the line.
Kevin Moye, a writer from Nubian Message (a student newspaper that helps represent African American students in North Caroline State University) shows research that black women are less likely to get dates because they don’t fit the Eurocentric standards of beauty in North America.
First Met.com, a leading online dating site with over 70 million installs, analyzed over 2.4 million interactions among its current user base in the United States to discover the likelihood of users to respond to other users based on race.
* The data showed that Asian women are the most preferred by all men except Asian men – who prefer Hispanic women.
Christian said all the dating data he'd seen fits the same pattern: In Australia, dating site RSVP does an annual study to gauge attitudes to dating. It showed while four out of five people said they would date outside our own race, only half actually had. It's a bit more complex than that, according to Denton Callandar from the Kirby Institute at the University of New South Wales.
"Racial bias feeds into every single aspect of our social lives," he said."So it's not surprising that we would find the same types of racial inequality that we see in society broadly, in people's sexual and romantic lives as well.""No one likes to be called a racist but the reality is that we are living in a world that has been, for centuries, one based on systems of racial inequality - so it's the legacy of those systems that we're seeing play out today and exist in our private lives".
According to Christian Rudder, co-founder of Ok Cupid, the pattern has stayed pretty stable through the boom in online dating, from 2009 to 2014."Ok Cupid users are certainly no more open-minded than they used to be.